While the principles of the flower industry haven’t changed much and the main commodity being sold hasn’t changed much, the method the industry contacts customers and transports items around the world has evolved dramatically. The floral sector has embraced technology and advancements, from cold-chain logistics to floral e-commerce.
Floral e-commerce in India is worth $58.4 billion in 2021, according to BEVH. This is in accordance with the business growing at a rate of 10.9 per cent every year! That is a big, BIG margin! With this huge factoid in mind, florists and wholesalers alike are recognizing an important fact: Simply having an internet presence isn’t enough. E-commerce has evolved into a critical component of sales that must be embraced.
Find out why this is the case in this blog.
Online Florist Sales Are On The Rise
The fact that floral e-commerce is on the increase is perhaps the most evident element contributing to its prominence. It’s becoming increasingly popular, and staying in business means adapting to your clients and adopting trends. E-commerce sales have increased from 16 per cent to 19 per cent as of 2020, according to UN trade experts.
E-commerce has been dubbed one of the largest potential in the flower industry by the Produce Marketing Association (PMA), and wholesale florist websites are no exception. Of course, the current status of the world is a factor. The COVID-19 epidemic prompted the introduction of e-commerce, which has forever altered consumer shopping habits. Consumers are rapidly buying everything, not just florals, from an online platform.
A lot of consumers are more tech savvy and prefer online modes of flower shopping rather than the age old custom of attending a florist and grabbing handpicked flowers. One can buy wholesale flowers at discounted rates, at any time of the day! Yes, it is very possible to buy flowers round the clock and schedule them to be delivered at any time of the day. It varies from every online florist platform’s digital marketplace.
Sell More, Buy More
As a wholesale florist, you can sell more by making your inventory available online. Retail and event florists can not only place orders on your website at any time. But they can also peruse your whole catalogue. They may order more flowers that they would not have found otherwise because everything is readily available to them.
This way, users can commit to buying bulk flowers while looking at all the options available to them. They can browse through different choices while comparing the rates to purchase flowers that are budget friendly and don’t put a dent in their pockets.
An online platform allows people to purchase their flowers with minimal interaction with anyone. This is also a key factor that increases sales and gives a boost to online floral businesses.
Smart Sales Gimmicks
Floral E-commerce also helps floral businesses with their sales data and analysis, which can be turned around and used to their advantage. For instance, if a florist notices that one type of flower is selling exceptionally well, that flower can be promoted more aggressively. Bulk discounts and different offers can also be applied so that purchases of the flower increase rapidly.
The use of tools such as SEO also helps with digital marketing. Online floral businesses can give a boost to their catalogues and promote their business online.
Floral trends keep changing as per the season. Some flowers fair really well during the summers, while some are more popular during the winter season. Florists can keep up with these different floral trends in accordance with their customer base, owing to the wonder of sales analytics.
Sales analytics help florists keep a uniform trend in their business. This luxury is often not available to florists that only pertain to sales offline.
The World Is A Market
Online floral businesses are a very smart idea for florists to directly connect with their customer base online, without any third party interruption. If not individual businesses, another great idea for florists is to get a tie up with a larger platform that lets them sell their flowers online without much of a hassle. This is so beneficial to flower growers and local flower vendors who have small businesses.
Flower Bazaaar is India’s only such online selling and purchasing platform for flowers. It is your one stop shop for all your floral needs.