We provide a lovely present for practically every occasion by giving away bouquets, flowers, or flower arrangements. Whether it’s Valentine’s Day, Mother’s Day, a birthday, or something in between, flowers make everyone’s day. Nowadays, even weddings are full of flower blossoms because flowers simply brighten up any occasion!
But many people are opting for the more convenient option of purchasing floral gifts from online floral vendors. Online floral businesses were not a popular choice even five years ago and a lot of people, including florists, considered them to be a hassle. But now due to networked logistics, the delivery of delicate products such as flowers and plants is no longer a problem. This allows customers to send floral greetings all across the world, even at short notice.
Every fifth Internet user has already placed an online order for flowers and plants. Purchases in this area have more than doubled in the last four years. We shall cover everything one needs to know about the online floral sector in this blog. Read on for more details!
How Did Floral Businesses Go Online?
Floral businesses owe a lot of this success to the unprecedented Covid-19 pandemic situation that donned over the entire world two years ago. Businesses had no choice but to go online in order to actually thrive in this competitive market.
With online delivery systems intact, hassle free and touchless deliveries were a huge hit among people. And there is simply no turning back now. After all, who wouldn’t like to purchase flowers right from the comfort of their homes, within seconds? This is also the reason apps providing groceries and food delivery apps have turned into a major necessity in the past few years. The floral sector is undergoing this same metamorphosis now!
Who Is The Key Demographics For The Floral Sector?
Contrary to popular belief, the younger generation has not made complete use of the online floral delivery services yet. We would think that the younger generation being more tech-savvy would be more open to this service. But that’s not the case. Most purchases come from young millennials, which is understandable because flowers are a huge part of weddings these days.
In comparison to the clothes and cosmetics industries, where primarily younger target groups shop online, the scenario for the online flower industry is rather different. The orders here are largely from senior clients in the 50 to 64-year age bracket (27 per cent). Individuals over the age of 65 make up about 25% of online flower and plant buyers. The younger generation has yet to fully embrace this convenient service, with only 12% of those aged 14 to 29 have purchased flowers and plants via the Internet.
Upcoming Prospects For The Online Floral Industry
ECommerce continues to expand and is unstoppable. Within a single year, the total online business grew by 10.9 per cent, resulting in revenues of 58.466 billion euros. The online floral sector is still lagging behind in comparison to expanding categories like the furniture market or sports businesses. Even if the florist company on the Internet is still small, statistics suggest that this sector has a lot of promise and is continually growing and prospering.
Consumers are constantly having different interests as per the recent trends. They are becoming more interested in cut flowers and plants, and online orders are also expanding. To be successful in an online floral business, online vendors, as well as flower growers, should rethink and adjust their services to these existing requirements. They must constantly adapt to the upcoming trends that the consumers wish to purchase.
It’s not easy to ship bulk flowers and plants. When it comes to delivery, customers want high-quality flowers as well as quickness and security. So, online floral businesses must have a fixed plan of action for a smooth operation.
Statistics show that the flowers and plants industry has a rosy future in an online setting, pun intended. Consumers are more interested in ordering flowers and plants online. But other garden products are becoming more appealing as well.
Conclusion
Due to the increased demand, it is becoming increasingly vital for retailers to prepare extensively and make changes to their operations in order to stay competitive. Outstanding quality is the end result consumers wish to see. Only those who can deliver fresh, long-lasting flowers and plants swiftly and safely will be able to survive in the long run in the online flower market.
Looking for flower dealers to source your flowers from? At Flower Bazaaar, you can get a variety of flowers sourced by local vendors!