Businesses across industries have been pushed to expand their digital storefronts in the Covid-19 era. In fact, the retail E-commerce sales in India increased by 27 per cent from 2020 to 2021. This was a huge leap from the past year. India is an attractive E-commerce market due to its fairly large population.
Traditional flower stores aren’t immune to this trend. As the flower industry expands and customers migrate more online, florists are making the switch to digital. It’s no surprise that florists are adopting the online model and meeting their clients where they are. The floral market has taken a huge leap and the online model has turned out to be very fruitful for flower growers and dealers.
Although one cannot yet say that the threat of Covid-19 has completely vanished, restrictions in India have been eased, and lives have turned back to normal. But many florists are determined to stick to the online model.
Let us look at some of the reasons that affect this unique thought process.
To Put It Simply: Convenience
The days of individuals insisting on seeing, feeling, and smelling their flowers in person are long gone. We know that the feeling of going up to a florist and hand picking all the flowers is simply unmatched. But the tables are turning for young millennials. In 2022, people prefer convenience rather than the old time charm of flower shopping. To put it in simpler terms, a lot of people simply do not have the time to walk down to a florist and get flowers. If there is an option of simply clicking a button to order flowers, who wouldn’t want to make use of it? Thus, florists who do not offer a simple purchasing experience will be left behind.
Consumers are purchasing everything they can online, including flowers, furnishings, and their monthly grocery shopping. Allowing your consumers to buy wholesale flowers online gives them the convenience that is not only customary . It is increasingly expected in an increasingly e-commerce-dominated environment.
Customers also get round the clock service. Imagine you need to purchase flowers at the last minute because you forgot someone’s birthday or anniversary. We have all been there. With just a few clicks, consumers can place an order with just a click, during these stressful times, and get fresh flowers delivered in no time!
Now, a customer can easily just type ‘Flower Delivery Near Me’ and check out all the available options right from the comfort of their homes. Florists can also spend more of their time with their blooms instead of catering to individual needs. It is a symbiotic relationship for customers and flower vendors alike!
A Wider Market
Consumers used to buy from the nearest florist to them and keep with them as their preferred shop before there were florist internet stores. Customers from a distant distance can learn about a florist’s offerings and order flowers to be delivered to their homes thanks to an internet platform. This way, customers can find imported flower dealers online for their specific floral needs.
Going online also allows you to take advantage of the full potential of digital marketing, such as social media marketing, email campaigns, and digital advertising, to reach a larger audience. Florists must not underestimate the power of online marketing. One step in the right direction, and it opens up wider markets for you!
Better Value For Money
Online platforms for florists allow customers to go through a varied set of options, while a physical store might be restricted. If someone is looking for imported flowers, it is possible that an offline florist may not have the required options. An app based platform also helps customers browse through real time pictures of flowers to select the best ones for themselves.
Florists save a lot of time on personal service with an online selling platform. This saved up time is passed on to the online selling platform, where the customer can receive fresh quality flowers. This doctrine is so beneficial, especially for small businesses. Customers can also tailor their flowers to their needs.
All in all, online delivery makes it easier for both the customers and flower vendors alike. If you are looking for local flower vendors, check out Flower Bazaaar for hassle free delivery of fresh flowers.